Privacy Policy

What personal data we collect

This policy covers the personal data of people who open an account with us, play our games, or contact our support team. It applies to this site and to the e-mails and messages we send you.

Account and contact details

• Your name, date of birth and residential address.
• Your e-mail address and mobile number.
• The username, password and security details held on your account.
• Your marketing preferences and the channels you have agreed to hear from us on.

Identity and age checks

Before you withdraw, and at points while your account is open, we ask for documents that confirm who you are and that you are over 18. We hold a gaming licence and must verify every account, so these checks are a condition of play rather than an optional step.

• Photo identification, such as a passport or driving licence.
• A document showing your current address.
• Proof that a payment method belongs to you, such as a statement or a card image with the middle digits covered.
• Where our checks require it, information about the source of the funds you deposit.

Transactions and play

• Deposits, withdrawals, pending payments and the payment methods registered to your account.
• Bonus credit, wagering progress and any promotion you have joined.
• Games opened, stakes, wins, losses and the length of your sessions.
• The deposit limits, loss limits, time-outs and self-exclusion settings you apply.

Device and usage data

• Your IP address and the country your connection appears to come from.
• Device type, operating system, browser and screen settings.
• Log-in times, pages opened and actions taken on the site.
• Cookie identifiers and similar technologies, as described in our Cookie Policy.

Why we use your personal data

We use your data only for purposes we can explain, and the list below covers all of them.

1. To run your account. Opening and closing it, processing deposits and withdrawals, applying bonuses, handling your support contacts and keeping a record of what was agreed.
2. To confirm your age and identity. No account may be held or used by anyone under 18, and we must be satisfied that you are the person you say you are.
3. To prevent fraud, money laundering and misuse. This includes checking for duplicate accounts, unusual patterns of play or payment, and use of a payment method that does not belong to you.
4. To meet our legal and licensing duties. We keep the records we are required to keep, answer lawful requests and report matters where the rules require it.
5. To keep play safer. We look at play and payment patterns for signs of harm and apply the limits, time-outs and exclusions you set or that we consider necessary.
6. To send offers you opted into. You can withdraw that consent at any time in your account settings or by replying to any marketing message.
7. To keep the site working. Fixing faults, measuring performance and protecting the site and your account against attack.

The legal bases we rely on under UK GDPR

UK data protection law requires a legal basis for every use of your data. In plain words, these are the four bases we rely on.

Where we rely on legitimate interests, you may object and we will stop unless we have grounds that override your objection or the data is needed for legal claims. Withdrawing consent does not affect anything done while the consent was in place.

Who we share your personal data with

We do not sell your personal data and we do not pass it to anyone who wants it for their own marketing. We share it with the following, and only as far as each needs it.

• Payment providers, so that deposits, withdrawals and refunds can be processed and traced.
• Identity-verification and fraud-prevention partners, who check the details and documents you give us against their records.
• Technology, hosting and game providers who operate parts of the site on our instructions.
• Professional advisers and auditors, where access is needed to carry out their work.
• Regulators, law enforcement and courts, where the law requires or permits us to disclose.
• Safer-gambling schemes, where you have registered for exclusion or asked us to act on it.

Everyone acting on our behalf is bound by a written agreement, may use the data only for the task we set and must keep it secure. Where data is handled outside the United Kingdom, we use the safeguards that UK data protection law allows.

How long we keep your personal data

We keep your data for as long as your account is open and for the period afterwards that the law and our licensing duties require. We do not shorten that period for records we are obliged to keep.

• Account, verification and transaction records are kept while the account is open and for the retention period required of licensed operators afterwards.
• Support and complaint files are kept long enough to show how the matter was handled and what was agreed.
• Self-exclusion records are kept for the length of the exclusion and the period that follows it, so the exclusion can be enforced.
• Marketing preferences are kept so that an opt-out is respected, including after an account is closed.

Closing your account does not erase everything. Where records must be held for legal, licensing or fraud-prevention reasons, they remain until that duty ends, even if you ask for deletion. When the period expires, data is deleted or anonymised so it can no longer identify you.

Your rights, cookies and how to reach us

You hold the following rights over your personal data. Using them is free, and we answer within the time UK law allows.

• Access - a copy of the data we hold about you and an explanation of how it is used.
• Correction - anything inaccurate put right. Please tell us promptly if your name or address changes.
• Erasure - deletion of data we no longer need, except records we are required to keep.
• Objection and restriction - you can object to uses based on our legitimate interests and ask us to pause a use while a question is settled.
• Portability - the data you gave us, in a machine-readable form.
• Withdrawing consent - you can stop marketing at any time without it affecting your account.

To use any of these rights, write to us at support@casinoblacklabel.co.uk from the e-mail address registered on your account, or open the live chat on the site. We may ask you to confirm your identity first, so that nobody else can obtain your data in your name.

This site uses cookies and similar technologies to keep you logged in, remember your settings, measure how the site is used and, where you allow it, tailor the offers you see. You can accept or decline non-essential cookies when you first arrive and change that choice later; what each category does is set out in our Cookie Policy.